Brand Manager

  • Negotiable
  • Marketing & Sales
  • Dublin City Centre
  • Full Time
  • 31/1/2019

My client is a leader in the Irish travel industry. They are looking for an ambitious, agile and passionate brand manager to join them on the next phase of their exciting journey

This is a varied and rewarding role with the autonomy to drive forward the strategy of the business.

Responsibilities Include:

Contribute to the delivery of the revenue growth targets

  • Develop and execute trading campaigns for British & Irish markets, to drive web traffic growth
  • Monitor competitor activity to ensure competitiveness
  • Review campaigns effectiveness and efficiency vs target and budget

Brand Planning & Execution

Assist in developing annual brand plans, play a key role in agency briefing and planning execution

  • Monitor all in market activity to ensure deadlines, targets and quality KPIs are delivered
  • Develop consumer insights from market research, customer experience feedback and data mining to better personalise brand and campaign activity
  • Brief and monitor creative, media, research and design partners.

Campaign Development

  • Brief creative for all tactical activity, and rigorously apply brand guidelines to all outputs
  • Contribute to new campaign development and adopt new media and evolving consumption patterns to optimise reach and effectiveness.

Assist in management and administration of the marketing budget

  • Focus on cost efficiency and constantly review return on marketing investments. Reconciliation of budgets, against plans and expenditure.

Skills & Aptitudes:   

At minimum 3 years experience working in consumer facing marketing and sales environment is required in this role, as is a 3rd level qualification with a primary business / marketing degree. You must be a self-starter, able to multi-task, and to work to incredibly tight deadlines, in a small team environment.

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